Destination France roadshow returns to Canada in Feb., award applications open

Atout France Canada has announced the return of their annual trade show Destination France, running February 17-20, 2025.

Travel advisors will have opportunities to meet French partners who are flying in to present at the roadshow, which will stop in Montreal (Feb. 17 at 1:30 p.m.), Toronto (Feb. 18 at 4:30 p.m.), Vancouver (Feb. 19 at - 4:30 p.m.) and Calgary (Feb. 20 at 4:00 p.m.). All times local.

Attendees can expect pre-scheduled meetings and appointments with some twenty exhibitors, followed by a cocktail reception or dinner, presentations and other activities.

Tour operators and wholesalers can also compete for the Destination France 2025 prize by presenting one French product that was marketed in 2024, echoing the theme of the tour, “Keep the pace,” and win visibility with Atout France’s subscribers.

A jury will select 10 products – five from the province of Quebec and five from the rest of Canada – whose innovation will stand out according to the criteria indicated in the technical file.

Registration deadline January 17, 2025. Any travel agency or tour operator wishing to take part should contact Atout France as soon as possible.

Click here to access the Registration form and the Registration Details.  Subscribers to Atout France’s newsletter will be invited to vote for their favourite products between January 24 and February 4, 2025, before noon.

From among the voters, one travel advisor will be randomly selected at the awards ceremony in Montreal and Toronto to win a $200 gift card.

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