Deadline for France Product of the Year application extended

Atout France, France’s tourism development agency, is extending its call for applications from tour operators planning travel products to France and its overseas regions in 2023 to submit their applications until Jan. 18, 2024 at 11:59 p.m. EST.

Bids received by this date will be selected by a panel of judges, then posted on the Destination France website for a vote by travel agents, which will take place from Jan. 22 to Feb. 5.

The winners will be announced, with trophies awarded, at Destination France events in Montreal this Feb. 19 and in Toronto on Feb. 20. 

“This award recognizes the innovative aspect of a tour or holiday offered in France or in its overseas destinations. We encourage tour operators to renew their offer and promote sustainable and renewable tourism. The award is also a privileged showcase for the best travel proposals in French destinations,” the Atout France says.

Visibility on Atout France’s social media will be offered to the winning products, and an article for each product will be written and promoted on two occasions in the general public newsletter of Atout France (Explore France).

Canadian tour operators interested in submitting their application for the Product of the Year Award are invited to contact Marine Almeras by e-mail as soon as possible: marine.almeras@atout-france.fr.

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