CTO & CHTA ensuring 'The Rhythm Never Stops' in the Caribbean

The sights and sounds of the Caribbean come alive in the newest marketing campaign by the Caribbean Hotel and Tourism Association (CHTA) and the Caribbean Tourism Organization (CTO.

Launched yesterday, ‘The Rhythm Never Stops’ will “entice travelers to revel in the Caribbean's incredible natural beauty, diverse cultures and hidden treasures,” the organizations said, through a new dynamic digital campaign supported by a select group of destinations and private sector partners.

Hugh Riley, Secretary General of the Caribbean Tourism Organization, said the Caribbean aims to be the world's most desirable tourism destination. "With the resilience of our people and the year-round nature of our product, we are determined to ensure that in the Caribbean 'The Rhythm Never Stops'."

"In undertaking this collaborative marketing thrust, we hope to reinforce the power of 'Brand Caribbean', definitively showcasing and celebrating our diverse cultural appeal through a campaign that will encourage visitors to find their own rhythm in the Caribbean," he said.

"Visitors, past and present, have not been introduced to the offerings of our vast and diverse region," said Frank Comito, Director General and CEO of the Caribbean Hotel and Tourism Association. "We will change that by highlighting the charms contained in the million square miles of Caribbean Sea, home to French, English, Spanish, Dutch, Creole, African, Asian, American and many other cultures," he said, encouraging residents and visitors to experience more of the region's rhythms.

The initial phase of the online campaign runs for 12 weeks. It highlights destinations such as The Bahamas in the north; Cayman Islands and Jamaica in the western Caribbean; the French department of Martinique and its eastern Caribbean neighbor St. Lucia, as well as Grenada and Trinidad & Tobago in the south.

Phase two of the campaign will be announced soon.

Check out the new campaign below:

https://www.youtube.com/watch?v=yJlbu2Ig_m8&feature=youtu.be