Cayman Islands launches new specialist program for travel advisors

The Cayman Islands Department of Tourism (CIDOT) has teamed up with B2B travel technology specialist TravPRO Mobile for its new travel advisor learning, rewards, and sales platform, Cayman Islands Specialist Programme. 

The program softly launched in Canada in early 2024 and offers an all-in-one platform designed to educate travel advisors about selling the Cayman Islands as a luxury lifestyle destination and seamlessly guide them from learning to promoting to selling. 

The app-based Cayman Islands Specialist Programme is compatible with IOS and Android devices and can be downloaded and completed when offline, providing ease of access on mobile, desktop or tablet. 

It is the new site for Cayman Rewards, where advisors can enter their bookings and earn monthly rewards.

 Whether on mobile, desktop or tablet, the learning portion of the program kicks off with a series of interactive modules that showcase the Cayman Islands story by offering essential details such as where to stay and what to do, why Cayman is heralded as the Culinary Capital of the Caribbean, and the warm and welcoming local Caymankind hospitality. 

The learning modules also take a deeper dive into the unique attractions and activities on the three islands of Cayman — Grand Cayman, Cayman Brac, and Little Cayman — and include multi-modal content like videos, fun quizzes, and peer insights from top sellers of the Cayman Islands.

“The CIDOT is committed to investing in resources that will enable travel professionals to promote and sell Cayman easier and more efficiently,” said Raymond Mathias, business development manager – Canada, in a news release. “In fact, it was the Sales Companion portion of the program that stood out most for us. TravPRO Mobile has reimagined the traditional eLearning process to activate that expert knowledge and give advisors the tools to market the Cayman Islands directly to their client base, as well as a range of deep sales support to help them make bookings.”

Once the four foundational modules are successfully completed, advisors receive a diploma as a certified Cayman Islands Specialist, as well as exclusive access to the Cayman Rewards program and Sales Companion. 

The Sales Companion offers many advanced features to help advisors retain expert knowledge, promote Cayman Islands to potential clients, and close more bookings. 

The Promote channel includes consumer-facing content like visitor tips, guides, maps, videos, and images, all shareable via social, text, email or download with just one tap. 

The Sell channel offers targeted sales support to help the advisor answer client questions and build and book itineraries. A comprehensive Directory of suppliers rounds out the program.

Benefits of the program include training across multimedia devices, certificate of completion, real-time product directory, accreditation with ACTA towards CTC certification, exclusive rewards program for graduates and exclusive invitations to join Cayman Islands Specialists FAMs 

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