Brand USA partners with America250 to promote nation’s 250th anniversary

As the United States prepares to mark its 250th anniversary in 2026, Brand USA has partnered with America250 to inspire international audiences to explore the nation’s rich history, heritage, and culture.

“Brand USA is proud to partner with America250 to showcase the significance of this historic celebration to the world,” said Fred Dixon, president and CEO of Brand USA, in a press release. “With our expertise in international marketing and storytelling, Brand USA is uniquely positioned to highlight the spirit and significance of America250 globally. Through this partnership, we’ll inspire travellers to connect with the places, people, and moments that define our nation—and invite them to be part of this historic milestone.”

As an official America250 Supporting Partner, Brand USA will work to amplify anniversary programming and broaden the reach and impact of the celebration.

“As we look ahead to America’s 250th anniversary, we’re thrilled to partner with Brand USA to invite the world to experience this momentous milestone,” said Ari Abergel, executive director of America250. “This collaboration reflects our shared commitment to honouring our past, celebrating our present, and inspiring a future grounded in the American Spirit. Together, we’re bringing America’s story to life for global audiences in unforgettable ways.”

The announcement follows the recent launch of Brand USA’s new global tourism campaign, America the Beautiful, which invites the world to discover authentic experiences found across the country.

As part of this effort, Brand USA will spotlight the anniversary celebration through curated travel itineraries and storytelling that connect visitors to people and unique places.

Brand USA offers a range of resources to help travellers, and travel advisors, explore the stories, places, and experiences that will define America’s 250th anniversary.

Learn more here.

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