“A bold step into the future”: St. Maarten wraps up year with new office, logo

St. Maarten is wrapping up 2023 with a new work space and logo.

Government officials, tourism stakeholders, locals and visitors gathered in the centre of historic Front Street in Philipsburg, St. Maarten last Friday (Dec. 1) to witness the inauguration of St. Maarten Tourism Bureau’s (STB’s) new space in the St. Joseph Building.

The event also served as the platform for the unveiling of the destination's eagerly-awaited logo – “a vibrant emblem that signifies a renewed commitment to promoting the island's unique charm,” the tourism bureau said.

Minister of Tourism, Economic Affairs, Transport and Telecommunication (TEATT) Arthur Lambriex, alongside Tourism Director May-Ling Chun, unveiled the new office and logo, marking a pivotal milestone for STB.

According to a press release, Lambriex praised the opening of the new state-of-the-art tourism office as a major milestone for the St. Maarten community.

“With this new hub for tourism, we have the potential to revolutionize how we promote and develop our local tourism industry,” he said. “The new office will play a crucial role in driving tourism growth. We will work to create new opportunities for visitors to enjoy our community, including cultural and recreational events. The office will also help coordinate marketing efforts and promotions to increase tourism numbers and revenue.”

The new logo, meanwhile, is “a visual masterpiece, capturing the diverse beauty and cultural vibrancy of St. Maarten, with each element within the logo weaving a captivating tale, reflecting the island's identity and the exceptional experiences awaiting every visitor" said the STB.

More than a graphic

The logo unveiling goes beyond a mere graphic, the organization said.

“It signifies a bold step into the future for STB, aligning with St. Maarten's mission to showcase the destination's unparalleled charm,” STB said.

Director of Tourism May-Ling Chun noted how the office and logo “mark exciting chapter for the St. Maarten Tourism Bureau.”

“Our new office and logo are not just symbols, they represent our commitment to telling the unique stories of St. Maarten and providing unforgettable experiences for our visitors. This event is a celebration of our island's rich tapestry and the promising future that lies ahead for tourism in St. Maarten,” Chun said.

The new location was part of the plan and work must continue, Chun said.

“Together with our stakeholders, and industry partners, we will focus on the continuity of marketing our destination and increase our market share and tourism receipt. With the new branding, new campaigns and strategies that we will be executing, it is the objective to increase tourism arrivals year-round, increase occupancy for our hotels, growth for our businesses, and boost our economy,” Chun stated.

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