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Friday,  April 12, 2024 8:51 PM 

Bahamas tourism surges with record-breaking 8 million visitors

Bahamas tourism surges with record-breaking 8 million visitors
The Baha Mar in Nassau. (File photo/Pax Global Media)
Pax Global Media

The Bahamas says it has broken a tourism record as the country has now welcomed eight million visitors this year.

The country’s Ministry of Tourism, Investments and Aviation announced the news on Monday (Dec. 4), saying that it could have only been achieved through the “unified efforts, strategic planning, and visionary initiatives” of the government and stakeholders.

"The Bahamas has long been a sought-after destination, and reaching eight million visitors is a milestone that reflects the collective dedication of our tourism professionals nationwide. Our success lies not just in our islands' allure but in the strategic endeavours we have embraced. As we celebrate this achievement, we are equally focused on shaping a future that ensures sustained year-over-year growth and enhances the visitor experience,” said the Hon. I. Chester Cooper, deputy prime minister and minister of tourism, in a news release.

READ MORE: On Location - Pent-up demand is not slowing, says Joy Jibrilu, CEO, Nassau Paradise Island Board

The Ministry of Tourism says its sales and marketing strategies, from digital marketing and social media to strategic partnerships, has helped the destination reach global audiences.

“These efforts, combined with creative and impactful advertising initiatives, showcased the diverse attractions and unique experiences that continue to make The Bahamas a must-visit destination,” the ministry says.

Innovative cruise strategies, supported by increased airlift, have “significantly contributed” to the surge in visitor numbers, the ministry says.

Also, collaborations with major cruise lines, the development of new cruise ports, and the introduction of new shore excursions “have enhanced the overall travel experience.”

"This historic milestone in visitor arrivals is a clear indicator of the unique charm and richness of our 16-island destination. Our unwavering dedication to offering diverse, authentic experiences underlines our strategy for Brand Bahamas. We ensure every traveller's journey is not just a visit, but an unforgettable, enriching experience that beckons a return to our beautiful shores,” stated Latia Duncombe, director general of tourism.”

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