The Anguilla Tourist Board (ATB) is reporting a significant increase in tourist arrivals to the island in 2023.
The total number of stopover arrivals reached an all-time high of 95,944, surpassing the previous record set in 2019, the tourism board says.
In terms of overall visitor arrivals, which also include day trippers, Anguilla is rapidly closing the gap and surpassing the numbers from its pre-pandemic year in 2019.
The recorded 2023 figure of 155,732 visitor arrivals is only six per cent lower than the 2019 number.
“These results affirm that Anguilla remains a highly sought-after destination, in a highly competitive region,” stated Kenroy Herbert, chairman of the Anguilla Tourist Board. “We made a strategic decision to diversify our tourism product, developing and promoting experiences that go beyond our spectacular beaches and superb cuisine, and this is resonating with consumers in our target markets, and attracting first-time visitors to our shores.”
The number of visitor arrivals in December 2023 reached 19,178 individuals, marking a 27.9 per cent increase from December 2022’s figure of 14,992.
When comparing the December visitor arrivals over the span of 10 years from 2013 – 2023, December 2023’s figure is the second highest for this month. The highest recorded number was achieved in December 2014.
“We are delighted with the industry’s performance, which is due in no small measure to the hard work of our ATB teams across all our markets, and the generous support extended by our stakeholders for our various marketing initiatives,” stated Kimberly King, Anguilla’s chief marketing officer. “This achievement is the result of our collaborative efforts, and we are approaching 2024 in the same spirit of cooperation."
The Anguilla Tourist Board says it will be expanding its marketing efforts in 2024, unveiling new destination pillars and entering new markets as they work towards increasing arrivals and occupancy levels as they grow Anguilla’s tourism industry.