Abu Dhabi invites travellers to find their pace in new campaign

Abu Dhabi, the capital of the United Arab Emirates, has unveiled a new tourism campaign called “Find Your Pace.”

The branding, released by Experience Abu Dhabi, aims to inspire curiosity for every type of traveller to explore the bustling city that sits on an island in the Persian (Arabian) Gulf by presenting hidden gems and popular attractions through a new lens.

Find Your Pace showcases the pursuits, passions, and colour palettes that visitors will uncover within the destination – whether they are seeking the thrill of adventure, immersive cultural experiences, or simply a relaxing break amid natural landscapes.

The spot follows four characters as they explore Abu Dhabi for the first time, taking journeys that inspire, excite, and restore.

Destination highlights include the tranquil Al Ain Oasis, Sheikh Zayed Grand Mosque, inspiring Qasr Al Watan, and renowned Louvre Abu Dhabi, as well as the vast Green Mubazzarah, and the Al Wathba Fossil Dunes, estimated to be over four million years old.

The video has been designed to convey the feeling that visitors experience when they explore Abu Dhabi, showcasing how culture is at the heart of all the attractions and activities one can discover within the emirate.

The tourism board says Abu Dhabi caters to the needs, interests and passion points of all categories of travellers.

Watch the new campaign video here.

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