TravelBrands’ loyalty program unveils sales-based tier structure, more rewards

TravelBrands has announced significant enhancements to its Loyalty Rewards Program, effective August 1, 2025.

After more than a decade, the program is getting better with a new sales-based tier structure, expanded redemption options, and elevated benefits across all product lines.

"We're always listening to feedback from our travel agent partners and finding new ways to help them thrive," said Nathalie Tanious, president and CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands. "These enhancements were built with a clear purpose: to reward their loyalty, recognize their performance, and empower them with tools that grow alongside their business. And this is only the beginning - we will continue to innovate and support their long-term success."

A new tiered experience

The enhanced program introduces three new sales-based tiers - Pro, Plus, and Elite - each offering tailored rewards and increased earning potential:

• PRO: S0-$49,999.99 in annual sales
• PLUS: $50,000-$149,999.99 in annual sales
• ELITE: $150,000+ in annual sales

Agents begin at Level 1 as of August 1, 2025, with tier status recalculated annually every July 31 based on net sales (excluding taxes, commission, and service fees). Earned sales will be applied the day after client departure (or ticketing for air consolidations), consistent with existing PTS rules.

More flexibility, more rewards

The latest changes bring added value and richer redemption opportunities:

• New $25 Travel Certificate for just 2,000 PTS
• Updated Certificate Values: $50 = 4,000 PTS, $200 = 16,000 PTS, $500 = 40,000 PTS
• Onboard Credits (OBCs) and TA Discounts now linked to tier status
• Exclusive perks and recognition at every tier, with incremental rewards as agents advance

For full program details, terms, and the complete list of rewards, visit www.travelbrandsaccess.com.

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