travelbrands kicks off holiday toy drive in support of SickKids

TravelBrands is continuing its longstanding support of SickKids Foundation with the launch of its 2026 Holiday Toy Drive, rallying travel advisors, agency partners, employees and the wider travel community to help brighten the holidays for young patients.

The initiative officially kicks off Sept. 9 at the 11th Annual TravelBrands Charity Golf Classic, where attendees are encouraged to bring a brand-new toy for donation.

The campaign will continue throughout the fall, with donations accepted at TravelBrands’ Toronto and Montreal offices until Dec. 4. The company’s business development managers will also collect toys during agency visits, giving travel advisors and agency partners another way to participate.

The Holiday Toy Drive builds on TravelBrands’ longstanding relationship with SickKids Foundation and its mission to transform children’s health.

Over the years, TravelBrands has supported SickKids through various fundraising initiatives, helping contribute more than $3 million to the hospital.

SickKids has provided a wish list of items currently needed for children and teens of all ages, including LEGO sets, games, puzzles, books, crafts, gift cards and infant toys.

All donated items must be brand new to meet SickKids’ infection control requirements.

Those attending the TravelBrands Charity Golf Classic on Sept. 9 can bring a new toy directly to the event.

Donations can also be dropped off during business hours, Monday to Friday from 9 a.m. to 5 p.m., at TravelBrands’ Toronto head office at 5343 Dundas St. W., 4th Floor, or its Montreal head office at 2100 Rue Drummond.

Travel advisors and agency partners can also give donations directly to a TravelBrands Business Development Manager during an agency visit.

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