TravelBrands to give 1% of all sales to SickKids on July 31

TravelBrands is marking 10 years of giving back to SickKids Foundation, a milestone that coincides with SickKids' 150th birthday in 2025.

SickKids Day was created by TravelBrands as a way to use the power of travel to give back to a cause that touches so many lives.

What began as a simple idea of turning everyday bookings into meaningful impact has become one of the company's most important annual traditions.

This year's SickKids Day - a dedicated fundraising event where TravelBrands pledges one per cent of all sales to SickKids Foundation - takes place on July 31, 2025.

Since the partnership began, more than $2.44 million has been raised to help advance SickKids' mission of delivering world-class pediatric care and life-changing research.

This year, TravelBrands is proud to announce that the FDC Foundation has joined as a corporate match, doubling every dollar raised and significantly amplifying the impact for SickKids.

"SickKids Day represents using the power of travel to make a real difference. Every booking on July 31st helps build a healthier future for children and families," said Nathalie Tanious, president & CEO of H.I.S. Canada Travel Inc., parent company of TravelBrands, in a press release. "Over the past 10 years, this partnership has grown into a cause that truly unites our team and our industry. To every travel agent, partner, and supporter - from those who have stood with us since day one, to those just joining our mission today - we offer our deepest, sincerest THANK YOU. Each dollar raised delivers vital support and lights the way to a brighter tomorrow for children and families."

Beyond this one-day sales pledge, TravelBrands is calling on its partners, suppliers, and the broader travel community to unite in support of a cause that transcends business.

“This is a moment to demonstrate the collective impact the travel industry can have when it comes together for something greater,” the company says.

To help make 2025 the most impactful fundraising year yet, contributions can be made directly to the TravelBrands SickKids fundraiser: TravelBrands SickKids Donation Page.

In addition, TravelBrands encourages travel agents to support SickKids now and year-round by donating their Loyalty Rewards Points through www.travelbrandsaccess.com.

To contribute directly to the TravelBrands 10th anniversary SickKids fundraiser, please visit here.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.