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Thursday,  June 13, 2024 11:22 PM 

Travel professionals can take part in new Starwood loyalty program

Travel professionals can take part in new Starwood loyalty program

In October, Starwood Hotels & Resorts Worldwide, Inc. will debut SPG Pro, an all-new, comprehensive loyalty program for meeting and travel professionals.

This new program will offer meeting and travel professionals SPG elite status, upgrades and Starpoints for B2B business booked at any of Starwood’s nearly 1,200 properties around the world. Plus going forward, any SPG member who books a group stay, event or corporate business meeting, regardless of if they are a travel professional or not, will earn Starpoints and status for the business they influence.

According to a statement from Starwood, B2B accounts for nearly 70 per cent of the company’s overall room revenue and is comprised of corporate travel, meetings and events and leisure and wholesale travel.

Meeting and travel professionals can immediately register for SPG Pro at Registered professionals, as well as SPG Members who influence group, event and corporate travel, will begin earning Starpoints for business booked starting in October. Additionally, SPG Pro marks the first time accredited travel agents will have the opportunity to earn Starpoints and elite status with SPG.