Transat consolidates Discoveries brand

This fall, Transat will consolidate its Transat Discoveries division as a collection of products under the Transat Holidays brand.

According to Louise Fecteau, Transat Tours’ commercial director for Quebec, the products under the Transat Discoveries banner will be maintained and marketed through Transat Holidays. Details regarding the new marketing format will be unveiled in the coming months, Fecteau said.

Founded in 1987 under the name Rêvatours, Transat purchased the tour operator in 2001 and rebranded it as Transat Discoveries in October 2011.