Tauck launches advisor marketing platform for Roam with Approach Guides

Tauck is giving travel advisors new tools to market its recently launched Roam by Tauck brand through a new partnership with Approach Guides.

The collaboration provides advisors with instant access to personalized, co-brandable marketing content, including a fully co-branded version of the Roam by Tauck website designed to help generate leads and convert bookings.

Launched in August 2025, Roam by Tauck is the company's first new brand in more than a decade and targets travellers in their 40s and 50s. The collection was developed for busy professionals seeking immersive, small-group travel experiences that balance guided exploration with flexibility and free time.

Each Roam by Tauck departure averages 16 guests and features premium accommodations, exclusive experiences, active options and support from dedicated Roam Directors. The first departures begin this August. The brand currently offers five itineraries for 2026 and will expand to 12 journeys across six continents in 2027, including land tours, river cruises and small-ship voyages ranging from five to 11 nights. This is Tauck’s first new brand in more than a decade, and advisors have been central to Roam by Tauck from the beginning,” said Steven Spivak, Tauck’s vice president of global sales and reservations, in a press release.

“Approach Guides gives our advisor partners a faster, easier way to introduce Roam by Tauck to the clients it was designed for, with technology that helps them move from awareness to conversation to booking.”

Through the new platform, advisors can create and share co-branded marketing pages with a single click.

They can also offer clients personalized versions of the Roam by Tauck website featuring live pricing, availability, their own branding and contact information, along with built-in lead generation tools.

The mobile-friendly pages are designed to support advisors throughout the sales process.

“Roam by Tauck reaches travelers in their 40s and 50s, a vital, growing market for advisors looking to build their business with the leader in guided travel,” said Jennifer Raezer, co-founder and chief marketing officer of Approach Guides, in a statement.

“Tauck is making that easy, giving advisors technology that supports every stage of the sale, from introducing the Roam by Tauck brand to finalizing specific itineraries, dates and pricing.”

Travel advisors can begin using the new marketing platform immediately, with no login required. Click here for more. 

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