Sunwing Vacations Group hosts second "Amplify" leadership event

Sunwing Vacations Group last Tuesday (Sept. 17) hosted its second annual leadership event, Amplify, bringing together approximately 150 leaders across its six vacation and retail travel brands for a day of celebration and learning at The Arlington Estate in Vaughan, ON.

PAX was there for a portion of the day to catch up with the team from RIU Hotels and Resorts. Click here to read our coverage, which includes an interview with Armin Kaestner, VP, sales, contracting & business at RIU. 

For added colour, all presenters wore matching tropical-inspired shirts emblazoned with flamingos and palm leaves to elevate the vacation vibes of the event throughout the day.

Highlights from Amplify 

Highlights from this year’s Amplify Leaders Event included:

• A retrospective on the business over the past year and key milestones from Andrew Dawson, president of Sunwing Vacations Group
• Highlights for the upcoming winter season and the group’s strategic vision for the future from Samantha Taylor, chief marketing and digital officer for Sunwing Vacations Group
• A presentation from Alexis von Hoensbroech, WestJet Group CEO, on the importance of the vacations business to the WestJet Group’s overall growth
• An executive panel discussion addressing thought-provoking questions from attendees
• Guest presentations from Sunwing’s longstanding resort partner, RIU Hotels & Resorts, and from Sunwing’s partner in destination, NexusTours.com
• Plus, key brand and business updates from Sunwing Vacations, WestJet Vacations and WestJet Vacations Quebec, SellOffVacations and Vacation Express. 

“We had an incredible day at Amplify this year, sharing key business updates, addressing challenges and opportunities in the travel industry and, most importantly, celebrating our passionate leaders who strengthen our business and make our company thrive,” said Dawson in a press release.  

READ MORE: RIU Love: Hotelier talks upgrades, value for money at Sunwing’s “Amplify” event

“It was an excellent kick-off to our upcoming winter season, which will see us bringing more Canadians to more sun destinations with the unwavering support of our travel advisors, and we cannot wait to deliver an incredible winter season for sun-seekers from coast to coast.”

"Last year, we unveiled the new brand positioning for Sunwing Vacations Group to leaders, and this year we built on that incredible momentum by sharing more about the strategic pillars for our continued success,” added Taylor. 

"It was an inspiring day learning about each brand’s marketing efforts for this winter, key markers for the future growth of the business, and to celebrate what truly makes our company great: our passionate leaders and employees, who inform our epic culture every single day while making vacation dreams come true for our cherished customers.”

What's the strategy at Sunwing this winter season? 

Click here to read PAX's exclusive interview with Andrew Dawson and Dave Wright, director of sales for Ontario and Atlantic Canada. 

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