Sunwing & RIU surprise customers in Jamaica with Vacation Van

The Sunwing Vacation Van is back.

Following its successful launch in Toronto last fall, this March the Sunwing Vacation Van has gone international.

Sunwing Vacations has once again partnered with RIU Hotels & Resorts and Canadian game show host, Adam Growe, to entertain Canadians with Sunwing's Vacation Van, a fun-filled activation that marries the rush of gameshow fashion and spontaneity with the vacation provider's determination to make every moment memorable, this time turning up in sunny Montego Bay, Jamaica.

The spirit of this concept was executed in multiple phases during the vacation provider's three-day expedition in the tropics, alongside partners RIU, NexusTours.com and Chukka Caribbean Adventures, emphasizing the "Do More" of Sunwing's Save More, Do More promise:

• Day 1: Sunwing's partner, NexusTours.com, was pivotal in getting things off the ground in destination. Upon arrival in Montego Bay, Growe engaged passengers on board their transfer in a friendly quizzical game for their opportunity to win a prize from NexusTours.com.
• Day 2: Sunwing guests vacationing at Riu Palace Aquarelle were welcomed for a trivia experience near the Ska Bar in the resort's outdoor entertainment area, where participants could go head-to-head and compete for a spot on the next day's unrivalled adventure.
• Day 3: The final day celebrated the trivia winners, as NexusTours.com and Chukka Caribbean Adventures went above and beyond to design an unforgettable itinerary at Good Hope, from ziplining to bamboo river rafting, horseback riding, ATV treks, a traditional Jamaican lunch and rum tasting.

Following several pop quiz moments throughout the day where participants competed for top prize, they were surprised with the biggest plot twist of all - all groups would go home as winners of a free Sunwing vacation package with RIU.

RIU offered a home for Sunwing's most recent activation. As RIU's seventh development in Jamaica but first in the Falmouth, Trelawny area, Riu Palace Aquarelle promises family-friendly getaways with a variety of amenities all ages will love, from a sought-after beachfront location to a water park on site, a modern fitness centre and RiuFit program, international dining options, elegantly-designed suites blending modernity with natural furnishings, and more.

Sunwing's Vacation Van was first brought to life in November 2024 in Toronto, as it hit the streets with Growe behind the wheel to surprise unsuspecting Torontonians and test their flynancial knowledge in Growe's signature style.

From November 13-16, 2024, locals were challenged to answer a variety of questions that dug deeper into the "Save More" of Sunwing's mantra, for their chance to win Sunwing gift cards and RIU Hotels & Resorts all-inclusive vacation packages.

The pop-ups were further amplified by a social media contest that ran concurrently on @SunwingVacations' Instagram, where users could play for their chance to win from home.

"It's been a blast to bring my quizzical style and trivia fun to Sunwing's Vacation Van activations, whether on the streets, by the pool or on a day of adventure. The opportunity to experience Jamaica's kind people, vibrant culture and positive vibes for the first time has me eager to go back," said Growe in a press release.

"Collaborating with Sunwing Vacations to make the everyday and key vacation moments more fun has been fantastic. Plus, a very rewarding moment happened after I returned home from Jamaica. Bumping into one of the winners from the Vacation Van launch in Toronto who had just returned from their Sunwing vacation, I got to hear about the wonderful time they had. Their positive feedback confirmed that we're creating amazing travel experiences."

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