Preferred posts record revenue for 2015

Preferred Hotels & Resorts posted more than $1 billion in reservations revenue on behalf of its member hotels in 2015, a milestone in the company’s 48-year history.

According to Preferred, the year-end revenue figure represents a 15 per cent increase over 2014. The company also marked the year with a comprehensive rebranding in March 2015 that marked the onset of its new consumer-focused strategy, which also welcomed 91 new properties across 35 countries to its global portfolio.

In 2015, the brand marked first-time presence in Israel, Ecuador, and Anguilla with the additions of The Carlton Tel Aviv, Royal Palm Hotel Galapagos, and Zemi Beach House Resort & Spa, respectively, and enhanced its footprint in markets such as Barcelona, Rio de Janeiro, Sao Paulo, Florida and Seoul.

A new brand ad campaign and further updates to its website will be unveiled later this year.