Preferred Hotel Group launches master brand

Preferred Hotel Group, a global provider of sales, marketing and distribution services to independent luxury hotels, has united the company’s 650 member hotels and resorts, consolidating the multi-branded business model into a single brand known as Preferred Hotels & Resorts.

The company is now represented by one brand website at www.PreferredHotels.com. Showcasing the company’s entire portfolio and suite of experiences, the new website features an integration of messaging regarding its points-based iPrefer guest loyalty program, and other ways by which a guest can search for a hotel, such as experiences, location, and price point.

In addition to sharing a common website, all member hotels will be represented under one common chain code – PH – on GDS. All hotels can still be found under the brand’s master chain code PV.

Now in its eleventh year of ownership by the Ueberroth Family, the Preferred brand is the world’s largest independent hotel brand with 250 associates based in nearly 40 cities across the globe.