Polish travel platform eSky acquires Thomas Cook

Polish eSky Group has acquired Thomas Cook, according to a press release issued Thursday (Sept. 5). 

The agreement signed with Chinese Fosun Tourism Group will spur significant growth for Thomas Cook and allow eSky to strengthen its position in Western Europe, says the tech company.  

The deal, in turn, will provide Thomas Cook with access to eSky's superior flight inventory and will support its continued growth. It's also expected to pave the way for eSky to enter one of the most developed markets in Western Europe.

eSky and eDestinos brands operates in 50+ countries across Europe, the Americas, and Africa. eSky Group's 2023 profits surpassed EUR 19m – up 42 per cent YoY and nearly three times the level of 2019.

"The synergy of Thomas Cook's brand heritage with our technology will drive Thomas Cook's growth and allow us to strengthen eSky's position in Western Europe. This acquisition is part of our strategy to diversify from just selling flights to offering package holidays across our existing markets in Europe and Latin America, as well as expand further into Western Europe," said Łukasz Habaj, CEO of eSky Group, in a statement. 

"The completion of this transaction will inject significant funding into our business as we rebuild the brand and accelerate the growth of this company. By combining the strength of our dynamic packaging technology and holiday know-how with the flight inventory, performance marketing and technical strength of eSky, we are confident we will create a formidable European travel business," added Alan French, Thomas Cook Tourism's CEO.

Since 2022, eSky has been heavily investing in city break and holiday packages that are a cornerstone of business transformation from a flight platform into a Virtual Tour Operator. 

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