New name & itineraries for G Adventures' youth program

G Adventures has rebranded its ‘Yolo’ style of youth tours to ‘18-to-Thirtysomethings,’ while adding eight new trips for 2018

According to G Adventures, the change is intended to help make it clear that the tour style is designed for those between 18 and 39 years of age, aligned with a growing segment of G Adventures’ business.

Since its launch in 2012, its previous ‘Yolo’ trip style saw an increased global passenger growth of 85 per cent, outpacing the small-group tour operator’s eight other travel styles during the same time period. In Canada, the top destinations among this demographic are Thailand, India, Costa Rica and Australia. According to G Adventures, the average trip length booked by this segment is 15.7 days, with an average trip price of $1,987.

“Our younger customers have been telling us that they are looking for more real-life social experiences beyond their digital life, and they love having the ability to share snapshots and stories of their adventures with their social networks,” said Bruce Poon Tip, founder of G Adventures. “This growing demand for a social-first and affordable travel experiences prompted us to think differently about how we market our youth product. It should be easily discoverable and instantly clear to our customers who we are speaking to.”

New tours in the portfolio for the coming year include: Japan on a Shoestring – Kyoto to Osaka; Thailand Full Moon Party; Bali on a Shoestring; Discover Kerala & Sri Lanka; and Indonesia Adventure – Java & Bali.

Full details are available at gadventures.com.