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Sunday,  July 14, 2024 3:53 AM 

Mark your calendars! Travel Agent Day, May 6

Mark your calendars! Travel Agent Day, May 6

The fourth annual Travel Agent Day is approaching, set to take place on May 6, 2015.

Established by a group of agency owners and managers, the occasion acknowledges the contributions and work done by travel agents, taking place on the first Wednesday of May each year.

Colleen Lorenzen, operations manager at Uniglobe Carefree Travel, is encouraging more industry leaders to participate and is offering some recommendations:

- Hang a banner in your office so everyone knows its Travel Agent Day or treat your agents to lunch or flowers. "I know of one office that gives out gift cards to their agents," she said.  "It’s only limited to your imagination and budget."

- Suppliers can take advantage of the opportunity to thank agent partners. "It could be as simple as sending out a 'thank you' e-mail on that day," Lorenzen suggests, noting that some sales reps visit offices in their cities and take along treats or small tokens of appreciation.

- Start talking about Travel Agent Day with clients in advance through social media and or e-mail correspondence. "It’s amazing how many of our clients are acknowledging their agents on Travel Agent Day," she says. "This year, we are going to introduce each of our staff leading up to Travel Agent Day on Facebook."

Lorenzen says that the event has grown over the years, but there is still room for more participation.

"I would love to see all agents acknowledged no matter where they work," she admits.

A dedicated Facebook page has been created, now with nearly 1,500 'likes,' which you will find at this link.

Lorenzen is using that platform to communicate ideas on what travel professionals can do for Travel Agent Day and what’s being done at other agencies.

She is also encouraging anyone who participates to share photos to show-off how they marked the occasion.

"If you commit to doing something, big or small, it will go a long way with your agents," she says.