Making waves: Worldia partners with PBS’ World’s Greatest Cruises

AI-powered trip-building platform Worldia has partnered with PBS’s World’s Greatest Cruises, a cruise-focused travel documentary series.

The collaboration enables viewers to seamlessly book personalized pre- and post-cruise journeys with travel advisors, alongside voyages inspired by the award-winning series.

“Our program inspires exploration, and viewers often ask how to turn that inspiration into reality. They trust content they watch on PBS stations and they trust our recommendations,” said Lynn Elmhirst, executive producer and host, in a press release. “With Worldia, we’re creating a direct path to customized, bookable travel while supporting local advisors and PBS stations.”

As PAX has previously reported, Worldia’s platform uses AI to create highly-personalized itineraries connected to real-time pricing and availability, bringing planning and booking into a single workflow.

It allows travel advisors to deliver precise, scalable personalization without friction.

READ MORE: FIT disruption: Worldia reports 632% growth in Canada as advisors create complex trips in minutes

“Travel is shifting toward instant personalization guided by human expertise,” said Erwan Corre, co-founder and CRO of Worldia. “This partnership transforms compelling travel content into bookable experiences, delivered through the advisors travellers trust most.”

“Already, tens of thousands of travel advisors in North America are using the Worldia platform, and over 10,000 more advisors are joining Worldia just this quarter,” added Ryan McElroy, strategic advisor for North America. “We’re uniting AI, personalization, and human expertise to redefine how inspiration becomes trusted, bookable travel at scale.”

A dedicated World’s Greatest Cruises channel on the Worldia platform features customizable itineraries inspired by the series, spanning destinations from Antarctica to the Caribbean, with new content launching alongside upcoming seasons.

In addition to the Worldia platform’s tools, travel advisors are furnished with engaging World’s Greatest Cruises content to share in their own channels, and tools to encourage their clients and contacts to watch new episodes of the program.

Worldia grows in Canada

Since launching in Canada more than a year and a half ago, Worldia has achieved a  632 per cent growth in sales—a signal that its technology-forward approach to selling fully independent travel (FIT) is striking a chord with Canadian travel advisors.

Based in Paris, France, and refined over the past 12 years in Europe, the company combines advanced technology, AI-powered automation, and a full tour operator backbone to allow travel advisors to build, customize, price, and sell complex FIT itineraries quickly.

To learn more, check out PAX’s interview with Worldia’s Jonathan Boiria, head of international business development, and Ryan McElroy here.

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