Luxury Gold rebrand will focus on "new era" of intimate, refined travel

Luxury Gold, operator of high-end, small group tours, is rebranding for "a new era of travel" – travel that is more intimate, personalized and luxurious. 

The brand, part of the The Travel Corporation (TTC), cites exponential growth and demand in the luxury travel industry, and offers 30 small group journeys to the world’s most sort after places, all limited edition, and all with the "finest end-to-end travel experience." 

The new branding will reflect these sentiments with "aspirational, flawless visuals" and a "refined champagne and caviar colour palette," the TTC says. 

“It’s clear that affluent travellers intend on traveling in 2023 and looking to book those once-in-a-lifetime trips that include all the luxury and ease of a high-end travel experience,” said Melissa DaSilva, president of Luxury Gold, North America. “With the rebrand of Luxury Gold, travellers will be able to have an even more intimate and elegant travel experience with magnificent stays, exceptional dining and curated experiences." 

"As a brand that offers luxury travellers refined and immersive travel experiences in a small group setting, Luxury Gold is excited to meet the demand for an exceptional journey that checks all the boxes.”

Travel budgets are higher

According to a recent survey done by the Affluent Consumer Research Company which surveyed affluent U.S. consumers with incomes of $250k and up, ages 25 to 74, 65 per cent of the eight million affluent households that responded to the survey describe themselves as “excited” about international leisure trips. 

More than half also stated their travel budgets are higher than before the pandemic and last year. 

Travellers are also looking to the past for their travel service standards with old-fashioned-comfort, familiarity, reassurance and exclusivity as high priorities when booking travel, the TTC says. 

Unforgettable Passport Moments 

The brand describes the Luxury Gold experience as delivering "unforgettable Passport Moments." 

The golden threads that make up each and every journey, promises travellers more than just destination stamps in their passport, but a collection of "magnificent experiences to create memories of a lifetime."

The journeys provide travellers with a bespoke approach to travel complete with elegant accommodations and curated experiences. 

Guests will be pampered in stays at glamourous, 5-star accommodations including Belmond, Red Carnation, JW Marriot hotels plus unique boutique places such as Ashford Castle in Ireland and the Lion Sands Game Reserve in Kruger National Park in South Africa. 

These magnificent stays are paired with exceptional curated, bucket list experiences such as exclusive afterhours visits to iconic attractions including the Jaipur City Palace for afternoon tea and the Doge’s Palace in Venice for a private tour. 

Travellers can also meet a variety of local business owners from a gelato shop owner in Italy to a sound engineer at a music studio in Nashville.

The brand’s rebranded Founder’s Collection also includes exclusive meet and greets specially curated by founder, the late Stanley Tollman, as a result of friendships he made throughout his lifetime. 

Guests on select departures with these experiences can meet with European nobility, legendary locals and celebrated icons in historic sites or ancestral homes for an even deeper and authentic experience.

All of these Passport Moments are underpinned by a 24/7 Travel Concierge that supports guests every step of the way, who combine local knowledge with the ultimate black book of contacts to customize each guest’s journey.

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