Intrepid expands Australia footprint with Ooraminna Station acquisition

Intrepid Travel has acquired Ooraminna Station Homestead in Central Australia, marking a further step in its expansion beyond tours and into experience-led accommodation.

The acquisition supports Intrepid’s 2030 growth strategy and reflects increasing demand for curated, immersive stays that offer a deeper connection to destination, particularly within the domestic and close-to-home market, reads a press release.

Located 30 kilometres south of Alice Springs, the 200-hectare outback property includes four private cabins, four glamping tents and a campground, alongside a restaurant, pool and natural billabong, set against the backdrop of the Ooraminna Hills.

The property has previously featured as a film and TV set, including for Ted Egan's The Drover's Boy.

The nature-based Ooraminna property will give Intrepid travellers a more immersive way to experience Central Australia, connecting them with the region’s landscape, culture and community.

The property will soon be bookable via Intrepid’s website and integrated into its broader product offering.

“This acquisition is an important step in our ambition to lead low-impact, nature-based travel and invest in the future of Australian tourism. We’re seeing continued demand for experience-rich stays in regional Australia, and properties like Ooraminna allow us to create deeper connections to place, community and culture,” said Brett Mitchell, Intrepid Travel ANZ managing director, in a statement. 

Intrepid plans to expand the property with an additional 10 rooms designed for families and couples, alongside upgrades to facilities and new on-site experiences.

 The acquisition is the latest in a series of investments by Intrepid as it builds out its accommodation offering in key destinations.

Earlier this week, the company announced its acquisition of France-based adventure travel company Altaï Group.

It marks Intrepid’s largest acquisition ever and grows the company’s footprint into France, while creating new opportunities for growth in French-speaking markets, like Quebec.

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