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Monday,  April 15, 2024 9:29 AM 

Insight launches new tours created for women, by women

Insight launches new tours created for women, by women
(Insight Vacations)
Pax Global Media

Insight Vacations has launched small group, women-only tours to encourage solo travel and spotlight women in the travel industry for travel in 2025.  

For a limited time, female travellers can receive eight per cent off these new itineraries when booked now through May 31, 2024 for the chance to explore destinations with 11 different tours across Europe, the Americas, India and Africa.

The development of Women-Only Tours comes after research with Canadian-based, in which they surveyed over 1,000 female travellers. 

Results showed that 65 per cent of those surveyed “look for tour companies that offer women-only tours or solo trips for women” while 43 per cent “feel the travel industry ignores solo or older female travellers.”

"As a travel brand, we’re committed to inspiring inclusion today and every day which has led us to open more doors for women travellers,” said Melissa DaSilva, president of Insight Vacations, North America, in a statement. “Our women-only tours, thoughtfully crafted by women for women, cater to travellers’ unique needs – be it exploring diverse cultures, conquering fears, or forging new friendships. Spanning five continents, these carefully curated journeys spare no details with plenty of options for solo travellers. At Insight Vacations, we recognize the significance of listening to women's voices, and through these women-only trips, we hope to provide exceptional experiences that enable women to explore the world with confidence and curiosity.”

On the new tours, travellers will have the opportunity to explore more cultures and celebrate women’s achievements across countries, meet other like-minded women and forge lifelong friendships, or even fulfill a bucket list dream.

The small group tours made up of a maximum of 24 guests will follow exciting routes with stays in stylish handpicked hotels, meals in top-rated dining spots and stress-free travel created for women, by women.  

Some examples of the new Women-Only Tours include:

  • During the Country Roads of the Deep South tour, travellers can learn about the women’s civil rights movement in the United States including notable figures such as Frances Wright, Ida Be Wells, and the Lee Sisters during the Courageous Women Fighting for Women's Rights, Civil Rights and Justice for All Tour. The local specialist conducting the tour is also of great importance as Elaine Lee Turner has served the Memphis, Tennessee community in various capacities as an educator, civil rights activist, entrepreneur and historian.
  • Guests on the Country Roads of Italy tour will have the opportunity to meet with a weaving association in Perugia that’s owned and run by women
  • On the Best of Morocco tour travellers can attend a baking class at a women’s cooperative that empowers women to become professional chefs.

 Additionally, Insight Vacations’ investment in women’s solo travel has increased with their MAKE TRAVEL MATTER Experiences available on each of the women-only tours, all of which support the UN’s official theme of this year’s International Women’s Day – “Invest in women: Accelerate progress.” 

These extra special and inspiring travel experiences encourage travellers not only to support the UN’s Sustainable Development goals, but also important local traditions and businesses owned by women.

Other insights 

The JourneyWoman research also noted that 73 per cent of women surveyed seek recommendations and travel advice from other women before travelling solo. 

This is above local government websites, tour companies and mainstream media. Insight Vacations are launching a new social travel group on Facebook for women: “Insight Vacations Women-Only Travel Community." 

With this group, Insight Vacations hope to encourage women to join and discuss travel among themselves, share tips, and find others with similar interests.

Furthermore, a recent Demographic Survey run by The Travel Corporation, Insight Vacations’ parent company, across the full brand portfolio workforce, revealed a notable gender distribution, with an impressive 65 per cent comprising talented and dedicated females. It is these women in senior positions who coordinate and design the tours specifically for women.

Full details available here

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