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Sunday,  September 13, 2026   4:24 PM
Hard Rock Hotels expands into Brazil

The pool at Plaza Itapema as it currently stands. Hard Rock is converting the property into its own for 2017.Hard Rock Hotels has expanded its portfolio with three new projects in key markets throughout Brazil. The expansion is a milestone for the company as it represents the first projects in both the country and South America.

The upcoming Hard Rock Hotels include:

Hard Rock Hotel Brasila: This newly-built hotel is is slated to be part of the major commercial tourism expansion of Brasilia Juscelino Kubitschek International Airport. Featuring 400 rooms, the property is the first Hard Rock Hotel to be built in Brazil.
 
Hard Rock Hotel Caldas Novas: Considered the largest hydrothermal resort in the world, the 303-room resort will embrace the area’s signature experience with six natural thermal pools.

Hard Rock Hotel Itapema: The 175-room hotel is a conversion of the current Plaza Itapema resort and spa. Slated for completion in 2017.

For more information, visit hardrockhotels.com.

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