Goway rebrands, announces new website

Goway has announced the launch of its state-of-the-art new website as well as the first rebranding in the company’s 54-year history.

The new site, still found at the same URL, offers an improved user experience meant to empower travel advisors to sell more and inspire travellers to explore the world.

It provides an intuitive user experience, featuring comprehensive travel guides to over 100 countries around the world and showcasing Goway’s more than 1000 tailor-made trips, with a focus on 4- and 5-star accommodations and private-guided touring.

The new site also features a sophisticated design with vibrant imagery and 4K videos, offers inspirational travel stories from Goway specialists and award-winning travel writers, and provides travel advisors with essential tools and advice to help their clients.

“The new Goway.com represents our true passion for travel and utmost commitment to providing the best experience for travel advisors and their globetrotting clients,” says Adam Hodge, Goway’s senior vice-president. “In the past, my father and Goway’s founder and president, Bruce Hodge, personally wrote hundreds of our webpages, pouring his personal knowledge and passion for travel into the very expression of our company. Today, our destination specialists continue the journey by imbuing the new Goway with their passion, personality and expertise.

“The new Goway.com showcases our shared passion and dedication to state-of-the-art technology, industry-leading travel products and a client experience that is as impressive as our travel offerings. Our new website and rebranding embody our 54-year journey as a travel company made up of passionate travellers. The only thing more inspiring than where we’ve been is where we will go next. Welcome to the new Goway.”

Goway has also refreshed its portal for travel advisors, now known as GowayPro.com.

The enhanced GowayPro experience includes more incentives for travel advisors, a passport to a free FAM incentive, the new GowayPro Travel Tales podcast and an ever-growing GowayPro Travel Academy education program.

“Our travel advisor partners are always front of mind for Goway,” says Hodge. “GowayPro.com is now a better tool to help travel advisors sell and succeed. It’s never been a better time to partner with Goway.”

Core to Goway’s new brand is its new logo.

“It was a privilege to guide the rebranding of a travel company with such a legacy,” says Mitchell Fawcett, vice-president of marketing at Goway. “Our new brand is all about honouring our rich 54-year history while defining a contemporary look that reflects Goway’s ambitious and exciting future.”

This news from Goway is a key milestone in the company’s growth plans.

More investments will be announced in the months leading up to Goway’s milestone 55th anniversary year in 2025.

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