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Tuesday,  June 18, 2024 8:03 PM 

Gonzalez joins VISIT FLORIDA

Gonzalez joins VISIT FLORIDA

After nearly two years as Brand USA's senior vice-president of global partnership development, Alfredo Gonzalez is returning to his home State, taking on the role of vice-president, international sales and market development, VISIT FLORIDA.

Gonzalez joined Brand USA in April 2013 following 14 years with the Greater Fort Lauderdale Convention and Visitors Bureau (GFLCVB).

He has been active in the travel industry for 30 years, launching his career with the Orlando Airport Marriott in 1985. In 1989, he joined Concord Resorts as director of Latin American sales. He then moved on to establish the international sales program for CFI Resorts Management's timeshare resorts, followed by roles at Palace Resorts and Bancor Leaders in Travel, Inc. 

Gonzalez joined the Greater Fort Lauderdale CVB in 1999 as head of its international sales department. He was promoted to vice-president in 2004. He acted as vice-chair of VISIT FLORIDA’s International Committee and a member of the Hotel Sales and Marketing Association International (HSMAI).