Germany zeros in on nature tourism for 2016

The German National Tourist Board (GNTB) has started the year with a new marketing theme – “Fascinating nature holidays in Germany.”

The campaign, which will run worldwide, will focus on the 130 natural landscape throughout Germany, including 16 national parks, 15 UNESCO protected biosphere reserves and more than 100 natural parks.

“Fascinating nature holidays in Germany” is an online campaign with several elements, starting with the enhancement of their homepage, which includes an interactive map in several languages.

The GNTB has further created an interactive element called the destination finder, which allows users to discover their favourite spot and share it with friends via social media channels.

The campaign video illustrates the diversity of offerings throughout Germany’s natural landscapes, including trekking, climbing, para and hang-gliding, canoeing, mudflat hiking and wildlife watching.

For more information click here.