G Adventures in the United States has partnered with Jerne, a platform that connects content creators to experience providers, to streamline the creator/experience relationship from start to finish.
As travel begins to reach and exceed pre-2020 levels, G Adventures has revamped the process with which it will work with creators, focusing on specific geographical areas, themes, and experiences that dovetail into larger marketing strategies.
Jerne offers an easy-to-use platform that ensures both sides - creators and providers - are matched in a mutually-beneficial relationship, clearly defining goals and responsibilities, and providing useful metrics and measurable results.
"We know that creators are a key piece in our marketing plan, and Jerne's seamless platform will allow us to work more efficiently with new audiences to amplify how traveling with G Adventures can help make the world a better place," said Alex Sanchez, consumer marketing manager for G Adventures in the U.S.
According to a recent study by Adobe, there are hundreds of millions of influential creators around the world who are focused on sharing and engaging with their community of followers across a plethora of online platforms.
Nielsen, in another recent study, found that 71 per cent of consumers trust advertising opinions and product placement from content creators.
"When you combine the volume of creators around the world and the documented influence they have on buying decisions with a world-class product like G Adventures, the sky is truly the limit," said Tim Morgan, Jerne's CEO.
"As the pioneer in community tourism, G Adventures has long understood that building, sustaining, and growing a community is one of the most important ways that travel can be a force for good," added Sanchez. "And it's no different when working with the creator community."
Morgan added that "as a leader in building community within its travellers as well as in its destinations, G Adventures is perfectly poised to realize the marketing opportunities associated with this fast-growing distribution channel," said Morgan.
The partnership is up and running, and creators interested in working with G Adventures can start the process here.