G Adventures completes acquisition of Swan Hellenic brand

G Adventures has announced that it has acquired the Swan Hellenic brand, a 60-year old pioneering UK cruise line and well-known name in the boutique cruising sector.

The purchase marks G Adventures' latest acquisition from U.K. tour operator All Leisure Group, following its sudden closure last month. G Adventures announced in early January that it had purchased Travelsphere and its sister brand Just You.

“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community,” said John Warner, vice president of global sales, G Adventures. “Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved.”

The Swan Hellenic acquisition means that G Adventures has now added boutique small ship cruising to its existing adventure travel, adventure cruising, and new touring business. The purchase follows the recent addition of established British escorting touring names Travelsphere and Just You.

G Adventures plans to restart the operation of Swan Hellenic in 2018. Itineraries will be announced this summer.