G Adventures brings back 'Change Makers' agent incentive program

G Adventures has announced the return of its 'Change Makers' incentive program, which will send 15 Canadian agents to the fourth annual GX Summit in Morocco in September 2026. 

They will join 75 agents from around the world at the event focused on community tourism.

The program, which runs until May 31, 2026, rewards agents for booking travellers on G Adventures trips. 

Agents earn one entry for each traveler booked. 

The top 10 agents from each region will qualify directly, with five 'wildcard' spots available per region for agents who make at least one booking and complete additional challenges.

Wildcard challenges include completing specialized G-learning training modules, fundraising for G Adventures' non-profit partner Planeterra and incentives for first-time booking agents.

The GX Summit in Morocco will include visits to souks, the Sahara and community tourism projects in partnership with Planeterra, as well as destination highlights designed to enhance agents' product knowledge.

"There's nothing more rewarding than seeing our global community of agents gather to celebrate our collective success and the positive impact we have on improving lives globally. The energy at last year's GX Summit in Jordan was phenomenal, and hosting in Morocco next year is set to be even more epic," said David Green, VP of sales and managing director for Canada.

"We're 100 percent committed to our agency partners and are their biggest champions. By aligning major campaigns, Change Makers, FAMs and G'Evening with Friends, we are giving our agency community every tool and incentive to change more lives through travel. With their help, we're on track to close our best calendar year yet."

The Change Makers program runs alongside G-Normous, agent FAMs and G'evening with Friends initiatives.

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