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Friday,  July 19, 2024 4:41 AM 

Exodus changes name to emphasize adventure travel


Exodus changes name to emphasize adventure travel
Exodus Travels will no be known as "Exodus Adventure Travels." (Exodus)
Pax Global Media

Exodus Travels has announced that it will change its name to Exodus Adventure Travels.

“This name change is significant because it emphasizes our leadership position in the adventure travel market,” said Sasha Andrews, industry director at Exodus Adventure Travels in North America, in a press release on Thursday (Sept. 21).

“We are well positioned to be the number one provider of small group adventure trips for consumers in the U.S., Canada, and around the world.”

With more than 500 trips to 100 countries worldwide, Exodus Adventure Travels prides itself on small group, adventure travel.

In recent years, adventure tourism has grown “significantly” based in increased interest in active experiences including hiking, cycling, walking and cultural and wildlife experiences, the company said.

Exodus Travels has announced that it will change its name to Exodus Adventure Travels. (Exodus)

The industry is expected to grow on a compound annual rate of more than 28 per cent in the next 10 years, it added, citing a recent AMR report.

To meet the demand, Exodus Adventure Travels offers trips in eight major collections: Premium Adventures, Active Europe, Gastronomic Getaways, Wildlife and Wilderness, Peaks and Valleys, City-Hopping, Coastal Gems, Classic Countrysides, History and Culture, and Compact Adventures.

The company also reiterated its commitment to people, places, and the planet.

Through its Foundation, Exodus Adventure Travels “aims to economically empower and give back to communities, help protect wildlife, reduce waste, and take action on climate change.”

The organization’s trips avoid and reduce some of tourism’s most significant impacts on nature with smaller environmental footprints, a stringent animal welfare policy, and strict rules on avoiding waste generation.

Exodus Adventure Travels’ most recent Impact Report is available here.

“With our new name and branding, combined with our rich history of industry commitment and innovation, we look forward to providing memorable and extraordinary active travel experiences to people in North America and around the world,” said Andrews.

For more info, click here.

Exodus is the latest adventure travel company to undergo a rebrand. 

Earlier this week, Hurtigruten Expeditions announced that it will rebrand as “HX," with full implementation expected by December. Livery repainting of the fleet’s six ships, meanwhile, will commence over the next 18 months.


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