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Monday,  July 15, 2024 8:08 AM 

"An electrifying location": G Adventures' 2024 GX Summit to be held in India


"An electrifying location": G Adventures' 2024 GX Summit to be held in India
Bruce Poon Tip, founder of G Adventures & Planeterra, photographed at the 2023 GX Community Tourism Summit in Cusco, Peru. (Pax Global Media/file photo)
Pax Global Media

G Adventures and its non-profit partner Planeterra are gearing up for the return of its GX Community Tourism Summit, revealing that this year's event will take place in India.

Last year, G hosted its first-ever community tourism summit in Peru, giving more than 400 attendees an opportunity to not only see what the company does on the ground, but to also engage in conversations about community tourism – a touring model the Canadian tour operator has pioneered since its formation in 1990.

Agents, suppliers, media and travellers will once again gather from around the globe to experience firsthand what a monumental impact community tourism can have on a destination, on local people, and on travellers themselves. 

GX intersects with G’s “Change Makers” event for travel advisors. Here's last year's Canadian contingent. (Supplied)

Running from Sept. 24-29, 2024, the second GX Summit will once again incorporate the Change Makers agent event, which brings agents of change from around the world together, with the trip culminating in an all-day World Community Tourism celebration on World Tourism Day (Sept. 27).

READ MORE: G Adventures' Change Makers returns; GX Summit set "to be even more epic" this year

Change Makers is live now and runs until May 31, 2024 (Terms and Conditions apply. Click here for details).

The campaign incentivizes agents to focus on changing people's lives through travel by booking G Adventures trips. 

Visiting the Ccaccaccollo Women’s Weaving Co-op at 2023's GX Summit in Peru. (File photo/Pax Global Media)

Agents who successfully earn a place at Change Makers will see firsthand how their work directly impacts local communities in the places they send their travellers to, through the lens of a six-day trip to India.  

All eyes on India

India was chosen for its vibrant culture, diverse tourism offerings, hospitable welcome, and potential to foster more community tourism initiatives aimed at spreading wealth within the nation, G Adventures says. 

Bruce Poon Tip, founder of both G Adventures and Planeterra, says India was an obvious choice given the experience the GX Summit delivers to its attendees. 

“Last year we hosted our first GX Summit in Peru, and I was mind blown by the feedback we received following the event. There was no question we had to repeat this experience. The feedback from attendees was so encouraging, people came back energized about the power of community tourism to make a real difference to people in the places we visit," Poon Tip said in a statement. 

From left: President of Planeterra Jamie Sweeting, Founder of G Adventures Bruce Poon Tip at GX 2023 in Cusco, Peru. (Pax Global Media)

“India is an electrifying location, and one that really needs tourism’s support. It’s not fully bounced back since the pandemic, so I’m excited to host our guests and to be able to encourage more people to travel to India the right way at the same time. There’s no better feeling for me than seeing all our communities come together over one shared experience. We learn a lot, but we also have a lot of fun." 

READ MORE: On Location - “A transformative experience”: G Adventures’ GX summit in Peru showcases power of community

The GX Summit will take agents on a six-day exploration of sights, sounds and community tourism highlights. Two community projects that are for sure on the agenda are Women with Wheels and G's Delhi City Walk, the company told PAX

The World Community Tourism Day Summit on September 27 will bring media, agents, suppliers and travellers together to hear from inspiring speakers about how community tourism has the power to change people’s lives for the better. 

Agents can visit here and log into Sherpa for more information on how to attend, or speak to their regional global purpose specialist for more information. 

More details on GX and the World Community Tourism Day line-up will be revealed in the coming months. 

For more information on GX, click here. To read PAX's on-location coverage from last year's event, click here


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