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Sunday,  May 26, 2024 11:58 PM 

Canadians consider destination & beach when booking all-inclusives: survey

Canadians consider destination & beach when booking all-inclusives: survey
Cuba. (Sunwing)
Pax Global Media

A new Sunwing survey on travel intent, considerations and preferences has revealed that among the 53% of Canadians who intend to travel internationally in the next year, half (51%) say they will likely book an all-inclusive vacation, with the destination or country the single-most important consideration for 46% of respondents. 

This is followed by resort amenities, with one-in-five respondents (20%) indicating that amenities and facilities such as restaurants, pools, gyms and spas are their top consideration when booking. 

The survey was conducted by Sunwing, in both English and French, among members of the Angus Reid Forum between November 17-21, 2022 with a nationally representative sample of 1,515 Canadians.

What Canadians want 

When it comes to Canadians’ destination preferences for an all-inclusive vacation, a location with a "phenomenal beach" (such as Punta Cana in the Dominican Republic, Varadero in Cuba and Negril in Jamaica) tops the list for over one-third (36%) of respondents. 

A destination with a world-renowned culture and history is a close second, with 31% of respondents indicating they would travel somewhere that is revered for its culture, such as Havana in Cuba, Riviera Maya and Mazatlán in Mexico. 

In addition, one-quarter (23%) of respondents would choose somewhere that offers opportunities for adventure and exploration, such as Costa Rica and Panama.

Canadians want a location with a phenomenal beach, according to Sunwing's new survey. (Sunwing)

“Our research shows us that Canadians are eager to travel internationally in the next year, with 43% of likely travellers looking to escape the cold at home over the winter months. For those considering an all inclusive vacation, a prime beachfront location is top of mind for the ultimate sun and sand getaway, while Canadians also crave opportunities to do more in paradise, from soaking up the local culture to exploring at the resort and beyond,” said Samantha Taylor, chief marketing officer for Sunwing Travel Group. 

“With more than 30 destinations and over 700 resorts offered by Sunwing – the largest assortment of any tour operator in Canada – set on some of the most stunning beaches in the Caribbean, Mexico and Central America, coupled with plenty of opportunities for relaxation and exploration, our customers can do and experience more in paradise with Sunwing this winter season.”

Additional insights

Among those who are open to an all inclusive vacation in the next year, seven-in-ten (71%) are most likely to travel with a partner or significant other, while three-in-ten (30%) are most likely to travel with friends, followed by one-quarter (24%) who are most likely to travel with children

62% of Canadians aged 18-34 are likely to travel internationally in the upcoming year, along with 70% of high-income households ($100k+ in annual household income)

Respondents in Quebec (60%) are most likely to book an all-inclusive vacation in the next year

When choosing an all inclusive vacation provider, over half of respondents (55%) say the primary thing they consider is the overall price of the vacation package. 

Where to book 

From Varadero Beach in Varadero to 25km of white-sand shores in Cayo Largo, Bavaro Beach in Punta Cana and Seven Mile Beach in Negril, Canadians looking for a quintessential sun and sand escape this winter can take their pick of the best beaches in the Caribbean with Sunwing. 

For a romantic getaway for two, Sunwing recommends the Royalton Hicacos Resort and Spa, set on the famous shores of Varadero Beach, where they can soak up the sun on a Bali bed by the beach, swim in the freshwater pool with a waterfall and swim-up bar, and dine on a variety of cuisines at the on-site restaurants. 


Another recommendation is Sanctuary at Grand Memories Cayo Largo, located on a pristine stretch of sand in Cayo Largo on the southern coast of Cuba. 

The beachfront resort offers a laidback atmosphere, relaxing pool area with Jacuzzis and loungers, plus the resort is set within the wider Grand Memories Cayo Largo property so guests will also have access to all of its amenities and facilities.

For a family getaway, Sunwing recommends the newly-renovated Grand Bavaro Princess in Punta Cana, which offers plenty of activities and amenities, from pirate-themed splash pad and a kids club for the little ones to an on-site spa offering relaxing treatments, plus a variety of water sports on Bavaro Beach and other activities like yoga classes for the fitness-minded.

Riu Negril is a modern beachfront resort and a good place to try out water sports like snorkelling and kayaking, Sunwing says, while guests can also lounge by the sprawling pool complex, and enjoy a wide variety of dining options from day to night serving up international flavours and Jamaican cuisine.

Limited-time deals

During the tour operator’s 12 Days of Getaways event, on now until Dec. 16, 2022, customers can take advantage of incredible holiday deals and savings on their next tropical getaway, and enter for their chance to win highly sought-after getaways and prizes. 

Limited-time deals include savings of up to 40% off Cuba getaways, up to 25% off adults only escapes, BOGO deals on flights to every Sunwing destination and more. 

Plus, customers who book a vacation package during the 12 Days of Getaways event will be entered to win one of 17 giveaways, from $250 pre-paid gift cards from Sunwing and Walmart to the coveted grand prize of two complimentary all inclusive vacations for two at Royalton Cayo Santa Maria or the brand-new Royalton Splash Riviera Cancun

Savings during the 12 Days of Getaways apply to bookings made on applicable packages by December 16, 2022, for travel by April 30, 2023.