Collette rolls out Italy brochure for 2026

Collette has launched its 2026 Italy Brochure, positioning it as a new sales tool for travel advisors selling one of the industry’s most in-demand destinations.

The brochure is designed to help advisors sell Italy trips with more clarity, particularly in a market where competition is strong and clients are faced with no shortage of options.

The company says the brochure highlights itinerary planning, local expertise and access to lesser-known parts of the country, while also outlining premium inclusions and travel protection.

“At a time when travellers want deeper, more meaningful experiences, advisors need partners who help them stand apart,” said Diana Ditto, vice president of product marketing & growth strategy at Collette. 

“This brochure clearly communicates why Italy with Collette is different and why your client’s experience is stronger when it’s guided by experts who live in the destination.”

The brochure emphasizes itineraries built by destination-based teams, along with a focus on secondary cities and lesser-known regions such as Matera, Umbria, Puglia, Treviso and the Aeolian Islands.

It also promotes shoulder- and low-season travel as a way to avoid crowds and experience a different side of Italy.

Other highlighted features include premium hotels and immersive experiences, including family-owned wineries, artisan workshops, private food tours and cultural activities.

The brochure also outlines Collette’s travel protection plan, which allows clients to cancel up to 24 hours before departure for a full refund, minus the cost of the plan.

Collette said the brochure spans its full Italy portfolio across all travel styles, giving advisors a way to match different tours with different types of clients, from first-time visitors to repeat travellers looking to go deeper.

Advisors can also use Collette Connection to direct mail the brochure to clients through the Travel Advisor portal.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook