Collette launches 2026-27 selling playbook for travel advisors

Collette is doubling down on its commitment to the travel advisor community with the launch of its new “Guided Advantage: A Selling Playbook for Travel Advisors 2026–2027,” a resource designed to help advisors grow their business by delivering premium guided travel experiences.

The playbook positions travel advisors as the essential advantage, equipping them with the tools, language, and strategies needed to stand out in a crowded marketplace.

 “Your clients are navigating more choices than ever before,” said Kelsie Marchetti, head of virtual events at Collette, in a press release. “This playbook helps advisors cut through that noise — leading with expertise, building trust, and matching each traveler with the right experience.” 

 “The Guided Advantage” aims to help advisors reposition guided travel as a premium solution for today’s traveller.

One that delivers deeper cultural connection, thoughtful pacing with more time in destination, built-in flexibility and personalization, and seamless, expert-managed logistics, says Collette.

The playbook introduces a simple framework to help advisors move from transactional selling to trusted consulting.

The framework is designed to help advisors uncover a client’s travel style through meaningful questions, match preferences to Collette’s tour portfolio, and recommend experiences based on how client wants to travel.

Collette provides advisors with practical ways to communicate value beyond price, such as end-to-end planning handled by experts, dedicated tour managers throughout the journey, hand-selected accommodations and built-in cultural and culinary moments.

“The Guided Advantage” also focuses on helping advisors expand their business through group travel, extensions and enhancements that personalize each trip and post-trip engagement that turns great experiences into long-term relationships.

See the playbook here.

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