Collette introduces new travel advisor loyalty program

Collette has introduced a new Travel Advisor Loyalty Program for advisors across North America, with earnings and benefits beginning Jan. 1, 2027.

The program features four tiers — Bronze, Silver, Gold and Platinum — based on qualifying traveller revenue.

Benefits increase with each tier and include advisor travel benefits, training opportunities, enhanced support, professional recognition, and business-building resources.

Benefits are cumulative, allowing advisors to retain the advantages of each tier as they progress through the program.

"Travel advisors are at the heart of our business and play an essential role in helping clients discover the world with confidence," said Jaclyn Leibl-Cote, president and CEO of Collette. 

"The Travel Advisor Loyalty Program is our way of recognizing that partnership and investing in advisor success. We designed this program to celebrate achievement, support growth and provide meaningful benefits that help advisors continue building their Collette business."

As advisors reach new revenue thresholds, they unlock higher tiers and carry their highest earned status into the next calendar year.

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