ACV launches vacation campaign, unveils 2026-27 Digital Sun Guide

Air Canada Vacations (ACV) has launched the latest edition of its “How Does a Vacation Sound?” campaign, which runs from Aug. 10 to Sept. 7.

The campaign focuses on encouraging Canadians to slow down, be present during their travels and connect through shared experiences.

“Travel has always been about more than simply reaching a destination,” said Selma Filali, senior director of marketing and digital at Air Canada Vacations. 

“In today's always-connected world, many Canadians are looking for opportunities to slow down and be fully present. Through this campaign, we want to inspire travellers to rediscover the excitement of looking forward to a vacation, creating lasting memories and reconnecting with what truly matters.”

The campaign includes digital and social media content, out-of-home advertising in markets such as Montreal and Toronto and consumer contests.

Canadians can enter ACV’s “Vacation Starter Pack” giveaway through participating influencer partnerships for a chance to win a collection of travel-related items.

The tour operator has also launched its 2026-27 Digital Sun Guide, featuring more than 600 vacation options from its Dream of Sun collection. 

The guide includes cruises as well as a selection of European beach destinations.

As part of the campaign, travellers can enter the Unwind with a Vacation Contest for a chance to win round-trip flights, a seven-night all-inclusive stay for two adults at Royalton Reserve Paraíso de la Bonita in Riviera Maya and 100,000 Aeroplan points.

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