ACV’s new campaign invites Canadians on sensorial journey

How does a vacation sound?

That’s the focus of Air Canada Vacations’ (ACV’s) new brand campaign, which aims to inspire Canadians to slow down and take a moment through a series of vacation-themed sensory experiences.

These experiences range from video to radio to even a virtual sound bath experience in collaboration with wellness and travel content creator Carrie Bailey, livestreaming on October 9 at 7:00 p.m. ET on ACV's Instagram page here. 

"Vacations can be powerful," said Selma Filali, senior director, marketing and e-commerce at ACV, in a press release. "They allow us to escape the everyday, relax, recharge, make deeper connections and even try new things. Our hope is that this campaign will encourage Canadians to find those little moments of calm, reminding them just how restorative a vacation can be."

The campaign, which runs from October 6 to November 2, 2025, includes a "Sounds Like a Vacation Contest," digital and social media activation, a virtual sound bath experience, out-of-home media placements, and radio ads in key cities including Montreal and Toronto, each bringing to life the sounds of vacation.

The campaign also unveils Air Canada Vacations new 2025-26 Digital Sun Guide which features a collection of all-inclusive travel packages and sun getaways, with more than 620 options to choose from.

To celebrate the launch, ACV is inviting Canadians to enter for a chance to win a one-week, all-inclusive trip for two to Punta Cana and 100,000 Aeroplan points. Complete contest details here.

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