ACV launches "Vacation Mood" campaign for fall/winter season

Air Canada Vacations (ACV) has launched a ‘Vacation Mood’ branding campaign for the fall/winter season.

The social-first campaign was designed to put Canadian travellers at the forefront by inviting them to share their vacation mood on social media with the hashtag #MyVacationMood and tagging @aircanadavacations for a chance to be featured on Air Canada Vacations’ social channels. 

The campaign aims to create "a travel community of real people on real vacations, exchanging and sharing unique travel experiences," the tour operator said in a press release. 

“We want to inspire Canadians to dream about their next vacation by inviting them to have a voice in our campaign,” said Nino Montagnese, vice-president at Air Canada Vacations. “By creating authentic, emotional connections through travel, we celebrate the way it makes us feel and brings us together.”

The campaign, which runs from August 15 – September 8, 2024, includes digital and social media, a ‘My Vacation Mood’ contest, and out-of-home media placements in key cities across the country, each depicting a series of playful vacation moods and moments.

“When you consider that travel planning is often inspired by social media and recommendations from friends and family, it seemed like a natural fit to ask Canadians to share their vacation moods so that others can discover new adventures, destinations, and unique travel experiences,” said Selma Filali, senior director of marketing & e-Commerce at ACV.

The campaign also unveils ACV's new 2024-25 Digital Sun Guide that features a collection of all-inclusive travel packages and sun getaways, with more than 600 options to choose from.

ACV is also inviting Canadians to enter for a chance to win a one-week, all-inclusive trip to the Riviera Maya, known for its lush landscape and stunning beaches. Complete contest details here.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.