5Continents hosts AMA Sales & Service Award Winners in Morocco

5Continents recently hosted recipients of the 2025 AMA Sales & Service Awards on three unforgettable journeys through Morocco.

The programs were designed to showcase the diversity of Morocco while highlighting the unique experiences and seamless logistics that 5Continents delivers through its destination expertise and strong local partnerships.

Participants explored iconic cities including Casablanca, Fes, Marrakech, and Rabat, while experiencing authentic local cuisine, cultural encounters, and the country’s rich history and hospitality.

“5Continents operated seamlessly within our parameters while going above and beyond to accommodate some last-minute adjustments with ease and professionalism,” said Cassandra Steele, product sales and service specialist with AMA Travel, in a presss release.

“The booking process was smooth and efficient with a proactive approach to refining all the details. Their willingness to collaborate and consistent support—even while in destination—made for an outstanding partnership.”

The trips provided the 30 awarded advisors with firsthand insight into the growing demand for Morocco as a destination for Canadian travellers.

From bustling medinas and luxury accommodations to desert landscapes and immersive cultural experiences, Morocco continues to be one of the most dynamic and rewarding destinations to sell.

“Hosting the AMA award recipients in Morocco was an incredible opportunity to celebrate their achievements while introducing them to a destination that continues to generate strong interest from Canadian travellers,” said Tammy Olivier, BDM, Western Canada at 5Continents. “Experiencing the destination firsthand gives advisors the confidence and product knowledge needed to better support their clients.”

5Continents extends its congratulations once again to all 2025 AMA Sales & Service Award recipients and thanks the participating advisors for making each departure such a success.

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