5Continents brings travel advisors to South Africa

5Continents recently hosted a South Africa FAM for a group of 10 travel advisors, providing first-hand knowledge of the destination

Held from Dec. 7- 16, 2025, the program helped advisors better understand South Africa’s geography, accommodations, and experiences so they can more effectively advise their clients, reads a press release.

The journey began in Johannesburg, offering insight into the country’s main arrival hub, before continuing to Shiduli Private Game Reserve.

During their safari stay, advisors experienced guided game drives and learned how private reserves operate, gaining a clearer understanding of lodge styles, daily safari routines, and what clients can realistically expect from a wildlife-focused itinerary.

Travelling onward via the Panorama Scenic Route, participants explored key natural highlights and assessed how this region fits into a balanced South African itinerary.

Time in Cape Town allowed advisors to experience major attractions such as Table Mountain, the Victoria and Alfred Waterfront, and the Cape Peninsula, while evaluating the city’s role as a central base for a wide range of traveler profiles.

The FAM concluded in the Winelands, with stays in Stellenbosch and visits to nearby wine regions, including the Franschhoek Wine Tram.

There, advisors gained insight into how the Winelands complement a Cape Town stay and how to position this region for clients seeking a slower-paced extension.

On-the-ground learning

“By visiting multiple regions and accommodations firsthand, participating advisors strengthened their destination knowledge and returned better equipped to advise their client,” said 5Continents. “This FAM reflects 5Continents’ ongoing commitment to supporting travel professionals through on-the-ground learning and meaningful destination exposure.”

Martha Henderson from Gravitate Travel said: “From sunrise safaris and breathtaking wildlife encounters to vibrant cities, incredible food, and genuinely warm hospitality, it was one of those trips that stays with you long after you’re home. Every day felt different, and I was constantly reminded of how diverse and special this destination really is.”

Diane McAdam from Trevello added that the FAM “allowed me to experience 5Continents’ preferred suppliers firsthand and better understand the level of travel experience they provide to clients.”

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