Uplift rebrands as “Flex Pay,” will retain all features

Global buy now, pay later solution Uplift has rebranded as “Flex Pay,” parent company Upgrade, Inc. announced Thursday (Dec. 12).

The rebrand marks a new chapter of growth, innovation, and expanded opportunities for customers and partners across the U.S. and Canada, the company said in a release.

Flex Pay retains all the features that customers love about Uplift, now under a new, intuitive name that embodies a commitment to flexibility, accessibility, and responsible financial solutions.

The key highlights of Flex Pay include:

• Familiar Product Offering: Flex Pay continues to provide affordable, flexible payment options, empowering travellers and shoppers to spread costs over time.
• Expanding Network: Over 750 travel and retail brands use Flex Pay to enhance customer engagement and loyalty. That number has doubled in the past year.
• Steady Leadership: Led by Denise Heffron, Managing Director, Commercial and Canada, Flex Pay, the experienced leadership team remains dedicated to driving partner growth and innovation.
• No Changes to Existing Loans: Existing loans through Uplift are unaffected, with no changes to payment dates, amounts, or interest rates.

Since Upgrade’s acquisition of Uplift, the team has doubled its annual revenue, the company said.

With the new Flex Pay branding, Upgrade aims to further scale its impact, supporting partners in delivering greater value to their customers.

“I’m incredibly proud of what the team and our partners have achieved and look forward to this next chapter under a new name,” said Denise Heffron, managing director, commercial and Canada, Flex Pay. “Flex Pay will continue to build on Uplift’s success, unlocking more payment options for travellers, guests, and shoppers.”

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