Steve Smotrys joins HX as managing director/SVP, commercial – the Americas

HX (Hurtigruten Expeditions) has named Steve Smotrys as its new managing director and senior vice-president of commercial in The Americas.

According to a press release, the strategic hire underscores the company’s commitment to “enhancing its presence in one of the most vital markets for travel.”

Smotrys brings decades of experience in driving commercial sales and fostering strong partnerships.

His appointment follows the company’s successful recent FAM trip, which took place two weeks ago, during which HX hosted over 200 travel partners on an expedition cruise from Vancouver to Seattle.

The event marked the largest trade event of its kind to date for the company.

In his new role, Smotrys will spearhead the development and execution of the ongoing strategy aimed at expanding trade sales across the United States and Canada.

“We are excited to welcome Steve to our team,” said Alex Delamere-White, chief commercial officer for HX, in a press release. “Steve’s leadership and vision will be instrumental as we continue to strengthen our presence in the Americas and drive our growth strategy forward. With his expertise, we are well-positioned to capitalize on emerging opportunities and enhance our partnerships even further in this key market. As Steve takes the helm for important areas such as our trade sales, I’m confident the company is poised to achieve significant milestones in the coming years.”

In the release, Smotrys expressed his enthusiasm about joining HX stating, “I am honoured to take on this role at such a pivotal time for the company. I look forward to working closely with our team and partners to unlock new avenues for growth and innovation in the Americas and beyond. I’m looking forward to delivering exceptional travel experiences and building lasting relationships in the industry.”

Smotrys has more than 24 years of experience in the cruise industry with his most recent role being vice president/head of global sales and trade relations at Seabourn Cruise Line.

Before that, he had roles such as vice president, North America Sales at Cunard and revenue management at Princess Cruises.

In his new leadership role, Smotrys will oversee all aspects of HX's commercial and sales offerings and relationships, leading a strong team of business development managers across the USA and Canada.

He will report directly to Alex Delamere-White, chief commercial officer for HX and will start mid-October.

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