Pax Global Media appoints Christian Roussin as director of media development

Pax Global Media Inc., Canada’s leading news and promotions resource for travel professionals, is pleased to announce the appointment of Christian Roussin as director of media development.

Based in Montreal, QC, Roussin joins a seasoned team to grow PAX's platforms and offerings to travel advisors both in Quebec and nationally.

"We welcome Christian Roussin to the Pax Global Media family. With his industry experience, Christian is well-positioned to play a key role in enhancing our platforms. His expertise will help drive Pax Global Media's continued growth and innovation," says Nancy Benetton-Sampath, vice-president of media at Pax Global Media.

Roussin joins the company with nearly 25 years of experience in the retail agency, airline, hotel and cruise industries.

He began his career working in the call centre at Tours Chanteclerc, eventually becoming a travel advisor with Sears Travel.

In recent years, Roussin worked closely with the travel trade as a business development manager for Thomas Cook, WestJet and Playa Hotels and Resorts.

As PAX's director of media development, Roussin will spearhead initiatives aimed at further strengthening connections within the travel industry and supporting the company’s mission to produce high-quality and compelling content that travel professionals can use.

"Christian's extensive background in the travel industry positions him as a valuable asset to our team as we continue to expand our reach and innovate in the ever-evolving landscape of travel media," says Uguette Chiasson, founder and CEO of Pax Global Media.

Roussin says he is “extremely enthusiastic” about joining PAX's dynamic media team.

“This new role allows me to combine two of my main passions: introducing people to innovative tourism products and cultivating the interpersonal relationships I have built with industry professionals over the years. I look forward to seeing you all at future industry events!” says Roussin.

For more than 30 years, Pax Global Media Inc., which publishes both paxnews.com and paxnouvelles.com, has created bilingual products and content for travel industry professionals in Canada. 

With offices in both Toronto, ON and Laval, QC, the company is dedicated to promoting the work of travel advisors and suppliers through bold and innovative editorial, marketing and advertising projects.

For more on Pax Global Media Inc., click here.

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