Massimo Brancaleoni joins Kempinski Hotels as CCO

Massimo Brancaleoni has joined Kempinski Hotels as chief commercial officer, effective November 1, 2024.

Brancaleoni is to replace Amanda Elder, who is stepping down to pursue other opportunities, reads a press release.

An Italian national, Brancaleoni, who most recently held the position of senior vice-president sales and revenues at Silversea, brings more than 25 years of commercial experience to his new role.

“He has a proven track record of leading large teams and developing profitable global sales strategies,” Kempinski stated in a release.

Brancaleoni spent a significant part of his career, a total of 20 years, with the cruise ship company Costa Crociere. He began as pricing and revenue management director, and then progressed to become vice-president Asia Pacific Operations, vice-president worldwide sales services and was later promoted to senior vice-president global sales.

Throughout his various positions, he worked in locations such as Paris, Genoa, Hong Kong, Madrid, Miami and Monaco.

Vrancaleoni was educated at the University of Economics in Genoa and the IESE Business School in Barcelona. Since 2022, he has been a guest lecturer in the Economics of Cruise, Ferry and Yachting Industries at Università degli Studi di Genova.

“We are thrilled to welcome Massimo, a seasoned tourism leader with an international background and immense strategic expertise. With his in-depth knowledge in Pricing & Revenue Management, Commercial Planning and Operations as well as in Digital Transformation, he will be a great asset to Kempinski in shaping the growth and success as we move into a new era,” stated Barbara Muckermann, CEO of Kempinski Group.

“At the same time, we thank Amanda Elder for her incredible commitment to our company over the past nine years and her outstanding motivational and inspiring leadership. We wish her only the best of success for her future and look forward to welcoming her again as a guest in one of our hotels around the globe.”

Brancaleoni said he is “very honoured to join Kempinski Hotels at this exciting point in time.”

“As the company is working on a new global strategy and will be reviving the brand over the coming years, I am more than happy to be part of this journey and to shape the future of this iconic luxury hotel group as we move forward,” he stated.

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