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Friday,  July 19, 2024 6:15 PM 

Kelly Fontenelle named CEO of St. Kitts Tourism Authority

  • People
  •   06-18-2024  3:31 pm
  •   Pax Global Media

Kelly Fontenelle named CEO of St. Kitts Tourism Authority
The St. Kitts Tourism Authority's new CEO, Kelly Fontenelle. (St. Kitts Tourism Authority)
Pax Global Media

The St. Kitts Tourism Authority announced Monday (June 17) the appointment of Kelly Fontenelle as CEO.

In her new role, which she steps into on July 1, Fontenelle will lead international marketing efforts for the destination, focusing on travel trade and airline relationships; orchestrating strategic plans across earned, paid and owned media; fostering lucrative partnerships; and facilitating effective stakeholder communication.

Fontenelle will also focus on leisure and cruise, two perennially high performing areas for tourism to St. Kitts.

Additionally, she will prioritise the romance and MICE markets, with the goal of increasing tourism’s economic benefits across the island.

“The wealth of experience Ms. Fontenelle brings to the table, spanning over 25 years in the tourism and event management sector, particularly in Caribbean travel and in the romance market, is truly admirable,” said Minister of Tourism, International Transport, Civil Aviation, Urban Development, Employment and Labour, the Honourable Marsha T. Henderson. “She has a proven track record of transforming organisations and tourism authorities into industry leaders through innovative strategies, collaborative partnerships and exceptional results. We are confident that under her leadership we will continue to drive high demand for St. Kitts among air and cruise passengers, contributing to the ongoing growth of our tourism sector.”

Fontenelle will leverage data analysis and performance metrics to understand St. Kitts’ key audiences and their behaviours.

She plans to collaborate with travel agents, tour operators and airlines to enhance passenger loads and improve service to the destination.

“St. Kitts has emerged as a premier destination on the global stage, demonstrating remarkable resilience post-pandemic,” said Fontenelle. “I am excited to continue driving creative strategies to increase St. Kitts’ visibility, expand into new markets, continue drawing the romance crowd to the island and ensure it is a top consideration for all travellers.”

Native of St. Lucia, Fontenelle served as director of marketing for the St. Lucia Tourism Authority, USA.

In this role, she developed targeted initiatives that significantly contributed to the positive growth of St. Lucia’s tourism industry.

She also played a fundamental role in developing the St. Lucia Expert (SLEx) loyalty program, resulting in vast growth for brand agents in less than five years.

Through SLEx, Fontenelle focused on promoting the island as an idyllic destination for romantic getaways, including honeymoons and weddings, by providing travel agents with insights and tools to market St. Lucia’s romantic offerings, such as luxury resorts, picturesque landscapes and intimate experiences tailored for couples.

She developed the Romance Specialist Program and was instrumental in the creation of the diaspora program, and was also the founder of Travel Advisors Selling the Caribbean, renowned as the foremost Caribbean travel advisory company.

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