Francine Allen named director of sales, Canada at Couples Resorts

Couples Resorts has named Francine Allen as its new director of sales, Canada, PAX has learned.

In her new role, Allen will spearhead sales efforts and strengthen relationships with key partners in the Canadian market across Couples Resorts' four properties—Couples Tower Isle, Couples Sans Souci, Couples Swept Away, and Couples Negril. 

Bringing more than 17 years of relevant experience, Allen joins the resort team from Venturo Hospitality Group in the UK, where she was integral in leading global marketing strategies and brand management. 

Her career also includes past roles at Air Canada, as well as marketing, sales, and hotel operations at Sandals Resorts and Unique Vacations.

"Francine is an exciting addition to our team, and we are confident her experience, customer intelligence, and established relationships will lead us to collective success," stated Pauline Pigott, vice-president of sales, North America at Couples Resorts, in a press release. 

Allen replaces Desirée Rolle, who recently left Couples to become a director of sales for Eastern Ontario at Exoticca. 

Garfield Collins promoted

Couples Resorts has also announced the promotion of Garfield Collins to director of strategic accounts, North America.

Collins' promotion comes after a distinguished tenure at Couples Resorts, which began at Couples Swept Away in 1996. 

His extensive experience includes significant roles at SuperClubs and a pivotal position overseeing sales in The Bahamas, Jamaica, and Cuba before his return to Couples Resorts. 

Known for his no-nonsense approach to project management and customer service, Collins is a proven leader whose innovative strategies and keen insights have consistently driven success. 

He holds a master’s degree in hospitality and hotel management and a Master's certification in revenue management and marketing from Cornell University, alongside a certificate in professional development from Georgetown University Center for Cultural Development.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.